Pay-Per-Click Advertising

There are three distinct kinds of Pay-Per-Click (PPC) advertising: search, display, and native. Each of these types serve a critical function in a business’s marketing portfolio. I have provided some additional info below with some ideas of how it could benefit your business.

Search Marketing

Search marketing is the process of advertising to people who are actively looking for a product or service on search engines like Google, Bing, and Yahoo. This can be one of the most powerful types of online marketing because the customer is already looking for what you’ve got, and if you bid the right price, you can make sure you’re the first thing they see when they start their search. For example, if you’re a plumber, you could own that top spot.

Pricing info: one time set-up fee of $200 per site which includes the first month of service. After that, the cost of management is 15% of ad spend with a minimum of $150 per month. Package deals are available.

Display Marketing

You know, you may possibly hate them, but they are the most common ads on the internet: display banners. Exemplified by the “Make the Leap” banners in the image. These ads are not only important for getting your message out to large crowds, they are also used for retargeting. Retargeting is the process of having ads that follow your customers around the internet after they’ve viewed something on your site. It’s a great way of getting a lot of traffic at a very cheap price.

Pricing info: one time set up free of $100 and $100 a month to manage. Please note that this price doesn’t include ad design.

Native Marketing

Native marketing is currently the fast growing ad type even though it has been around forever. A native ad is one designed to look like a real story from the website you are on. Notice the third story down in this screen grab from Yahoo. Looks like it can be one of their articles, right? This type of marketing is incredibly powerful when your product whether your product is niche or has incredibly wide appeal. This type of ad is shown on Fox News, CNN, ESPN, Bleacher Report, and many more.

Pricing info: one time set-up fee of $200, which includes your first month of service. After that, the cost of management is 15% of ad spend with a minimum of $150 per month. Package deals are available.